Gain Experience through
real-world with D&S Global Solutions
Brand Overview
Since its inception in 1997, D&S Global Solutions has served clients in more than 170 countries
throughout the world. D&S exceeds the expectations of today’s global business climate because
they recognise the value of teamwork and the importance of the customer’s experience.
Challenge
D&S Global Solutions had difficulty conveying information to its long-term client Dell
Technologies about their recent new project, which was powered by artificial intelligence and
machine learning to improve logistics optimization
Need
Palnesto was asked to produce a captivating video description that can be delivered through
email to attract the attention of the target audience and then participate in a meeting invitation
Strategy
Given the presenter’s long history and wide range of experience, as well as the fact that the
audience was made up of senior Dell management members, our design team chose a
corporate 2D style inspired by Dell’s colour scheme to create simple, yet eye-catching designs
to make it easy to watch and understand complex product parameters and functions in a
simplified art style via video.
Approach
Following a rigorous audit and exhaustive analysis, a cohesive verbal narrative of all the
product’s essential components was established.
Following that, a team of designers created the best frames to capture the meaning and deliver
solutions in the most engaging way possible.
The film was divided into two parts: long and short, and it was used at various stages of inbound
marketing strategies. The product not only made product awareness easier to advertise but it
was also used for product teaching, both of which were not possible with a standard PPT
Impact
We were happy to hear that the marketing and sales teams at D&S Global Solution were
satisfied with the result.
Important links
Nitin
CEO, Smartinternz
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