Gain Experience through
real-world with
Lemme Be
Brand Overview
Lemme Be is in the field of women’s hygiene, sanitary products, and hygiene
education. They want people to discover what it’s like not to let a period get in the
way of their daily lives. The products cater to teens and adults as per their
bodies, and most importantly, they believe in care and comfort that is inclusive
and sustainable.
Lemme Be sanitary hygiene products are eco-friendly and sustainable.
Their other products include Oxo-biodegradable, Organic Cotton, especially for
teenagers, designed in Europe, dermatologically tested, and free from chemicals.
Our Service
- Brand Building
- Brand Identity
- Animation
- Digital Marketing
Challenge
Lemme Be was doing a women’s hygiene programme in Odisha to educate the
rural women about their hygiene and for that, they wanted permission from the
Odisha government. So, to explain it to them, they approached Palnesto to
create a short animated video explaining their point of view. The challenge was
to capture awareness of women’s hygiene issues and showcase the sanitary
products of the client in a short video along with a compelling storyline
Strategy
First, Palnesto headed this project with a team of four members. The time frame
for completing the project was two weeks.
Next, this video was targeted at adults but we needed to show the relatability with
children as well, 12–18 years old, to show that Lemme Be creates products for
young girls and teens.
Then, we started with a script to depict their message properly through a story
and created a storyboard, and once everything was finished, we moved on to the
final draft.
After the final draft comes post-production, where we colour correct, edit audio,
and add SFX to make the final output.
Approach
Lemme Be was launching a new line of menstruation cups and wanted people to
know how to use them. Because these needed to be highlighted, the team
painstakingly refined the frame-by-frame animation in the film that explains each
step of how to utilise the items.
Impact
The customer, the Lemme Be team, was delighted with the finished product, and
their meeting with the Odisha administration proceeded well as a result of this.
Important links
Nitin
CEO, Smartinternz
Palnesto is a Digital marketing agency, we help our clients to communicate, Innovate & Market their products/services to their targeted customers in easy and efficient way.Plnesto is a Digital marketing agency, we help our clients to communicate, IPalnesto is a Digital marketing agency, we help our clients to communicate, Innovate & Market their products/services to their targeted customers in easy and efficient way.Palnesto is a Digital marketing agency, we help our clients to communicate, I
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